Made to the same formula since 1795, Jim Beam White Label is aged for four years in oak barrels to create a smooth, mellow taste with hints of spice.

Made to the same formula since 1795, Jim Beam White Label is aged for four years in oak barrels to create a smooth, mellow taste with hints of spice.

Kentucky distiller Bill Samuels, Sr., founder of Maker's Mark, set out to make a better tasting bourbon whisky.

Kentucky distiller Bill Samuels, Sr., founder of Maker's Mark, set out to make a better tasting bourbon whisky. What he discovered was that if you used winter wheat in the mash instead of the traditional distiller's rye, your bourbon whisky was smoother and less bitter...and that's made all the difference

French oaked for layers of flavour, Maker's 46 is the taste vision of Bill Samuels, Jr. Creating his signature bourbon requires first-of-its-kind finishing that begins with fully matured cask strength Maker's Mark. Ten seared French oak staves are fitted into the barrel before the whisky is finished to maturity under ideal conditions in our limestone cellar. The result is an easy-to-sip bourbon with notes of caramel, vanilla and baking spice that greet the palate in layers. Capturing the 46 taste vision took some doing. But all you need to figure out is your favourite way to enjoy Bill, Jr.'s recipe.

Named after Dr James Crow, the famed inventor of the Sour Mash process, this Bourbon from the Jim Beam family dates back 200 years.

Russell's Reserve 10 Year Old from Wild Turkey has been matured for a decade in heavily charred casks giving it a massive palate, yet leaving it deceptively smooth.

Touch of spice. Punch of whiskey. When you've got character, you'll always get noticed. Southern Comfort 100 brings extra kick and whiskey swagger to any cocktail. It's unexpectedly versatile - mix it thousands of ways, and the flavour always stands up.

Smoky. Spiced. Smooth taste. Bold character. Southern Comfort Black brings unmistakable whiskey flavour, with their signature touch of stone fruit and spices. It doesn't follow all the whiskey rules - just always leads to a good time.

This is whiskey at its most laid back. Smooth. Satisfying. With that just-right balance of sweetness and spice that captures the essence of New Orleans in America's South. Southern Comfort Original is the one-of-a-kind taste you'll keep coming back to.

This is whiskey at its most laid back. Smooth. Satisfying. With that just-right balance of sweetness and spice that captures the essence of New Orleans in America's South. Southern Comfort Original is the one-of-a-kind taste you'll keep coming back to.

This is whiskey at its most laid back. Smooth. Satisfying. With that just-right balance of sweetness and spice that captures the essence of New Orleans in America's South. Southern Comfort Original is the one-of-a-kind taste you'll keep coming back to.